Seems i'm the only one here who think that it is better to have month pay for game, since it will scare away school children from playing it
Also it is additional motivation for developers to improve the game. And it means there will be less items which you can buy with real money in games (as it was in GW2)
And, anyway, it's better to pay 15$ each month for the game you will play a lot, than to lose 50$ per month for new games, in which i'll play for a few hours.
There is also games such as mc and cs, thought buy one time and play forever
Anyway. There is ESO beta keys giveaway right now